Blazing The Smartphone Trail With Emblaze Mobile First Else
Just as the year is opening to a slew of Android smartphones emerging as the platform of choice among the world’s leading mobile phone makers, there’s another new and exciting platform on a new smartphone carrying a radical look and feel.
It comes from an Anglo-Israeli mobile phone maker that has yet to make a dent in the mobile community. Enter the Emblaze Mobile First Else smartphone. It is nothing like anything on the smartphone landscape.
Meeting the Challenge with Unique and Upscale Features
At first glance, there’s nothing striking about it. It’s another of those black monoblock touchscreen slabs. This time, it unabashedly gets inspiration from the monolith structure in Kubrick’s movie 2001: A Space Odyssey. Not surpassingly, it is the product of two years of a joint technical collaborative project called “monolith.”
On closer look, what came out of that project is a defining product from the Emblaze Mobile company with its First Else, it’s first foray into the smartphone world with a new Linux-based platform it calls Else Intuition. Its Japanese partner Access, known for its NetFront web browsers, Access Linux products and the Palm OS, made possible the new Else Intuition platform that brings gesture-controlled UI to a higher plane.
It is designed to be navigated with just one hand, the First Else sports a 3.5” Wide-VGA multitouch capacitive touchscreen with a persistent control menu on its rightmost screen edge that can be activated with your right hand. You only need your thumb gestures to scroll and rotate its dial-up menu arrangement.
Its UI clearly shows that the smartphone world has room for another feature-rich OS that has all the promise of challenging the Android. We hope to get hold of a trial unit and await the market verdict if indeed it is a serious Android challenger. When it reaches the market, it will meet headlong with iPhone 3Gs, Motorola Droid and Nokia N900 as its main rivals.
Interestingly enough, the First Else is actually powered by the Texas Instrument OMAP 3430 processor that powers its rivals. It would be a revelation to check whether the Else Intuition does a more competent job than the Android.
The upscale features are nothing new and are quite common in high ends smartphones. Apart from a gorgeous capacitive display, you get the usual accelerometer for auto-rotate viewing consistent with the handset orientation.
There’s a proximity sensor for disabling touchscreen function when held to the ear in a call. You bet a 5-megapixel autofocus camera with image stabilization as well. The First Else is a 3G/3.5G UMTS phone with HSDPA and a quad band GSM/GPRS/EDGE on 2G. It has WiFi, Bluetooth 2.0 with EDR and A2DP, MiniUSB 2,0. 3.5mm headphone jack, GPS receiver and comes with either 16 GB or 32GB internal memory versions.
It doesn’t seem to support microSD expandability, though. Talk times and standby times have not been published but we expect its 1450 mAh LI battery to be up to the task.
Availability
Emblaze Mobile is releasing an API together with the unit and this should populate its online app store which the company is readying in time for the market launch this spring. It certainly knows the advantage of having an app store – a feature missed by many smartphone makers in the past. The Emblaze Mobile First Elseis now known as the Else First Else, after the company recently changed its name to Else Ltd.
You can visit Best Mobile Contracts to see all the latest mobile deals available. There you can find the best Emblaze Mobile First ELSE 3 Mobile deals. You can also read through many informative mobile phone reviews
.
